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New detergent to debut in July
April 26, 2011
By: TOM BRANNA
Editor
In July, Procter & Gamble Co. will launch Tide Pods—tablets of highly concentrated liquid Tide. being billed as its biggest laundry detergent innovation in decades. This summer P&G will begin sampling Tide Pods, a tablet of highly concentrated liquid Tide. Each tablet will contain three chambers of liquid detergent surrounded by a film designed to dissolve in any temperature water. The detergent in the tablets will be twice as concentrated as liquid Tide, P&G says. They wil...
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